Sony is kick-starting its Xperia T (LT30p) marketing campaign in the UK to celebrate the availability of the handset. Sony had a full Xperia T advertising cover wrap in this morning’s Metro, the UK’s third largest daily national newspaper. The advert highlighted the “ultimate HD experience” of the Xperia T pointing to its 4.6-inch display and 13MP camera. It also highlighted its NFC sharing capabilities. As in a previous promotion, the advert prompted you to download the Blippar app to download a free Benga music download.
Sony Mobile UK also let users know that the phone was in shops today, just in time for the weekend. In addition to the Carphone Warehouse and Clove, the Sony Xperia T is now also available to buy directly through O2 and Three. It is available at various prices on a monthly basis, or you can buy it on PAYG with Three for £399.99 (plus top-up) or O2 for £429.99. Phones4U also has stock of the handset.
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