Sony Mobile will be promoting an as yet unannounced Xperia smartphone in the new James Bond movie, Skyfall, which is due to hit cinemas in October 2012. Apparently Sony plans to use the film as a major marketing campaign for this new Xperia handset, which is due to launch during the autumn.
Mobile Mag suggests that Sony Mobile has “linked up with Sony Pictures and inked an exclusive deal with a network operator that could see the new Sony smartphone launched with promotional links and trailers to the film”. This move makes sense, Sony needs to start leveraging its wide media entity to help promote Sony products.
via : mobiletoday
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